The Foundation for Advancing Alcohol Responsibility funded a research project at Morgan State University to examine alcohol overconsumption among students at Historically Black Colleges and Universities (HBCUs). The study is believed to be the largest national study ever undertaken on the drinking patterns, beliefs, and attitudes toward dangerous overconsumption among students attending HBCUs. The Economics Department in conjunction with the Institute for Urban Research at Morgan State University surveyed over 600 students across all HBCUs to better understand college drinking cultures and derive insights that can be used to reduce overconsumption.

The research will also allow for comparison of reported drinking behaviors and attitudes toward overconsumption among students at HBCUs and those of a national sample of students at other colleges and universities.