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This teen-directed public service announcement (PSA) reflects the social and physical risks of underage drinking. The unique PSA concept – recently selected by representatives of MTV, the Ad Council, and 20,000 online voters – aims to deter teens from underage drinking. The PSA features two teen girls, "Kristen" and "Sarah," who are shocked to discover that a video of "Sarah" drinking at a party surfaced on a social networking website. Viewers are instructed to visit www.alot2lose.com to find out what happens next. In three short videos posted on the site, the girls explain that they felt "Alone," were "Benched," and got "Busted." After being featured on The Weekend Today Show, views of these videos reached over 25,000 on YouTube. Watch the videos here: