At The Foundation for Advancing Alcohol Responsibility, we always try to let people know the danger created by drunk drivers over the holidays. Last year, 1231 people were killed in alcohol-impaired driving fatalities between Thanksgiving and New Year’s Day, and 171 of the drivers involved were under-21. We’re particularly concerned that 70% of these fatalities involved a driver with a BAC (Blood Alcohol Concentration) of .15 or higher.
But this time, we tried something a little different to get the message across. Working with Actual Size Creative, we created a short web-based game to illustrate the dangers presented by drunk drivers. The game consists of one simple but surprisingly difficult challenge: Can you get the gingerbread family across the street to the holiday party?
Click the image below to play!
We hope you enjoy it, and that you have a safe and merry holiday season!