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We expected good things from The University of Alabama when we gave the green light to the students behind the Less Than U Think campaign, but once we started seeing their campaign in action, we were blown away. The students had a clear, convincing and novel message, and made sure that everyone saw it.

That’s why we were excited to hear that the campaign has been getting some love from the American Advertising Federation– Tuscaloosa.

  • Gold Addy: Public Service Poster LessThanUThink Posters for The Foundation for Advancing Alcohol Responsibility
  • Gold Addy: Public Service Television LessThanUThink “Good Pick Up Lines” for The Foundation for Advancing Alcohol Responsibility
  • Gold Addy: Public Service Non-Traditional LessThanUThink Flashmob for The Foundation for Advancing Alcohol Responsibility
  • Gold Addy: Public Service Mixed Media Campaign LessThanUThink Campaign for The Foundation for Advancing Alcohol Responsibility
  • Silver Addy: Public Service Interactive LessThanUThink Website for The Foundation for Advancing Alcohol Responsibility
  • Silver Student Addy: Newspaper Campaign LessThanUThink GameDay Newspaper Campaign for The Foundation for Advancing Alcohol Responsibility
  • Best Collective Body of Work LessThanUThink Campaign for The Foundation for Advancing Alcohol Responsibility

The team will go on to the regional Addy Awards for the categories in which they won gold awards. Should they win those as well, they’ll go on to the national competition!

We’d like to congratulate the Less Than U Think team for all their success. It’s very well deserved.