The Foundation for Advancing Alcohol Responsibility utilizes many programs, media, and resources to get our messages to the public and our stakeholders. Fighting drunk driving and underage drinking remains the focus of our work, and we must adapt to every conceivable media in order to make our impact as persuasive and effective as possible.
We were delighted to be recognized by Mashable*, one of the leading authorities on social media and web culture. Their recent piece, “6 New and Innovative Social Media Campaigns to Learn From,” included our recent PSA campaign which features 23 Attorneys General.
Over our 20 years of fighting drunk driving and underage drinking, we’ve seen rates for both fall dramatically. While we’re honored by the recognition, this fact alone means much more.
*Mashable has about 3.4 million monthly unique visitors domestically, 6 million worldwide, with 12 million domestic pageviews, 23 million globally.