“A horse, a horse, my Kingdom for a horse!” These words were made famous by Shakespeare in Richard the Third, but they may soon be said by anyone in Montana who has over consumed at a downtown bar.

A thought provoking ad campaign by the Montana Department of Transportation (MDT) shows that the bond between a man and his horse can save lives. And in a state where public transportation or taxi service is limited, unhitching your horse for the trot home isn’t a big stretch.

The ad is part of the Plan2Live safety campaign that MDT has put together. Even if there are no stoplights in your town, if you plan to drink, plan a way to get home safely.