It is happening! Shaquille O’Neal reached out to University of Alabama’s LessThanUThink team via Twitter, announcing that he will head to their campus during 2012 to direct and help the “LessThanUThink” team record a video which will highlight the dangers of binge drinking on campus and aim to raise awareness regarding this issue.

Shaq’s response followed thousands of tweets and re-tweets appealing to the former NBA most valuable player to make an appearance at their University. The Big Aristotle will work alongside college students to bring their voice to life on this issue by directing student-created videos addressing college binge drinking. ‘Bama’s campaign has just started its second year and has been extremely successful, garnering enthusiastic participation among students and support from administrators alike.

Shaq is only getting started with the fight against binge drinking! Stay tuned.