Today, The Foundation for Advancing Alcohol Responsibility helped kickoff the 2012 New Jersey “Summer Shore Initiative” enforcement program with New Jersey Attorney General Jeffrey Chiesa, the New Jersey Alcohol Beverage Control Association (NJ ABC) and other state, county and local officials.

The goal of the “Summer Shore Initiative” is to prevent underage drinking. This program, in its sixteenth year, will provide NJ ABC grants to 30 Jersey Shore towns to conduct underage drinking enforcement and awareness. In 2011, law enforcement agencies arrested 246 underage persons during the “Summer Shore Initiative.”

The centerpiece of the program is Cops in Shops®, a cooperative effort involving local retailers and law enforcement where law enforcement officials pose as store employees and watch for illegal attempts to purchase alcohol or position themselves outside establishments to apprehend adults who attempt to purchase alcohol for underage drinkers. Designed by the Foundation for Advancing Alcohol Responsibility, the program has been proven to be effective in combating underage drinking and has been implemented in 49 states.

The New Jersey Cops in Shops program has been institutionalized within the State’s underage drinking enforcement program and has been acknowledged nationally as a successful program. For additional information you may contact Zach Hosseini by phone (609) 475-2385 or email .