The University of Kentucky and the University of Louisville recently announced that they have received a three-year gift from Beam Inc. and Brown-Forman Corp. totaling more than $600,000 to fund ongoing efforts at the schools. These resources will be used at the institutions’ discretion to fund their alcohol education efforts over the next three years.

The University of Kentucky’s Division of Student Affairs Office of Substance Education and Responsibility, will manage their grant and expects to:

  • Increase the number of local high schools and after-school programs involved with the “Leaders of Character” youth educational program.
  • Continue campus education programming to encourage and define safety and responsibility with regard to alcohol abuse.
  • Increase off-campus partnerships/programming with local housing complexes.

Meanwhile, at the University of Louisville the funding will be used by their Building Resiliency in Campus Community Coalition (BRICC) program to:

  • Provide ongoing support for activities through the BRICC.
  • Support pilot educational programming on campus and in the community.
  • Expand data collection efforts and engage partners to develop better infrastructure for tracking data and sharing.
  • Continue work with the Pacific Institute for Research and Evaluation to develop a resource guide and evaluation tools to pilot the Voice of Reason initiative.

This unique collaboration among Beam Inc., Brown-Forman Corp., the University of Kentucky and the University of Louisville is a perfect example of how we can all work together to tackle high-risk drinking in our Nation’s college campuses and communities.

Learn more about the dangers of binge drinking and how The Foundation for Advancing Alcohol Responsibility is working to prevent it.