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The students at Syracuse University's The Stupid Drink continue to work hard to generate buzz and excitement around their Stupid Drink campaign. In addition to holding events on campus and engaging their fellow Orange students on social media, they are running a series of ads in The Daily Orange newspaper. From playing cards distributed to fraternities on campus to posters and flyers, the campaign seems to be everywhere!

Students at the S.I. Newhouse School of Public Communications at Syracuse University have now completed the post-production work on their Stupid Drink campaign’s public service announcement. Taped on location back in November and directed by no other than NBA legend Shaquille O’Neal, the PSA is part of the student-led effort to tackle college binge drinking on campus.

This PSA will run 10 times a day on Syracuse University’s Orange TV until March 9th. Watch The Stupid Drink PSA below and help Orange students spread the word!