Our iDECIDE campaign, featuring Bella Thorne, launched on Sunday, January 5th with a 60-second PSA spot airing nationally during the Progressive Skating and Gymnastics Spectacular on NBC. With teens as its target audience, iDECIDE focuses on the importance of formulating and following individual decisions. The campaign celebrates the courage it takes for teens to make their own decisions and set a good example by not drinking underage.
In addition to the new site, the campaign is on Twitter and Instagram at @Bella_iDECIDE. Please share with the teens in your lives, reminding them to say NO to underage drinking, and encourage them to upload an image of them making smart choices.
What’s more, Shaq will be back with Bella on January 27th… stay tuned!