Program Type: Transportation Alternative
Program Location: Washington, DC Region
Lead Agency: Washington Regional Alcohol Program (WRAP)
Partners:

Corporate sponsors such as Anheuser-Busch, AT&T, Diageo, GEICO, MillerCoors and Volkswagen

The Issue: Prevention
Program Target Population: General Public

Program Description:

The program is a free cab ride service available to residents in the Washington, D.C. metro area who are 21 years old or older.  The program operates during holiday periods historically known for high rates of alcohol consumption and drunk driving. Coordinating with the various cab services in the area, the program creates a central dispatch system to provide requested rides from appropriate providers. Advertising and earned media accompany the program to inform the public of the availability of this service.

In addition to free cab service, the program advocates for designated drivers and works to increase public awareness of the consequences of drunk driving. This is done through the program materials and earned media that accompany the effort.

Program Effectiveness:

Since 1993, the program has provided 55,479 free cab rides in the Greater Washington, D.C. area.

Program Cost Effectiveness:

Cab fares for the program are fully supported by donated funds. In order to serve the largest population, cab fares are capped at $30. The free rides are available during four major holidays: St. Patrick’s Day, Independence Day, Halloween and the winter holidays.

Source of Funding:

  • Private funds through corporate sponsors

 Factors to Consider When Replicating the Program:

  • Obtaining enough funding
  • Estimating how many people will use the service and determining the total amount of funding required
  • Coordinating and processing calls and dispatches

Formal Evaluation(s) of Program:

Red Top Cab Company Supports SoberRide Program

For more information on this program, please contact:

Kurt Gregory Erickson
703-893-0461
kurt@wrap.org
www.soberride.com