Our members make the fight against drunk driving and underage drinking possible through their collective action.

Building upon a longstanding history of corporate social responsibility and recognizing the power of collective action, the distilled spirits industry created The Foundation for Advancing Alcohol Responsibility in 1991 as an independent, national, not-for-profit organization. Our mission is to fight drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol. Our funding companies do not want their products to be misused or consumed illegally.