Jun
28
2005
Tucson, AZ — In advance of the July 4th Holiday, Bill Weigele, President, Arizona Licensed Beverage Association; Tracy Uffelman, Vice President, Alliance Distributing; joined Dana Fudurich, The Foundation for Advancing Alcohol Responsibility, a national not-for-profit organization funded by America’s leading distillers and dedicated to fighting drunk driving and underage drinking, to launch a public awareness campaign designed to prevent underage drinking and discourage adults from providing alcohol to minors. The launch was held at Liquor Dan on South 6th Avenue. “Key to addressing the problem of underage drinking is having a sense for where youth obtain the alcohol they drink. In a recent survey commissioned by The Foundation for Advancing Alcohol Responsibility, we asked teens, ‘Where do you get the alcohol that you drink?’ 65% of the youth surveyed said that they got the alcohol they drink from family and friends, meaning they got it from their parents, their friends’ parents, older siblings or family members or older friends, with or without permission,” said Fudurich. Based on the survey data stating that 65% of youth who drink obtain alcohol from their family and friends, The Foundation for Advancing Alcohol Responsibility created a campaign that highlights the point-of-access to alcohol by underage youth. The campaign encourages parents to play a more active role in keeping alcohol out of the hands of our nation’s youth. The key component to the campaign is a 30-second Public Service Announcement (PSA) available in English and Spanish, buttons and informational bilingual tip cards that provide tips for parents on how to talk with their kids about alcohol that will be distributed at the point-of-purchase. Bill Weigele added, “Underage drinking is against the law in Arizona. Period. The Arizona Licensed Beverage Association is proud to participate in today’s event. Underage drinking is a community problem. Working together, we can keep our children safe and alcohol-free.” The Foundation for Advancing Alcohol Responsibility will distribute the public service announcements to television stations that serve Columbia and has launched the campaign in 59 other markets nationwide. The campaign will continue to be rolled out in cities across the country through 2005. “Elected officials, community groups, wholesalers, retailers, and most important, parents — all of us - need to work together to stop underage drinking in Arizona. Alliance Distributing wants to be part of that effort, which is why we are here today in support of The Foundation for Advancing Alcohol Responsibility’s campaign,” said Uffelman. Since The Foundation’s inception in 1991, approximately 10 million pieces of point of sale items have been distributed free of charge to retailers and wholesalers nationwide. In fact, The Foundation’s point of sale materials have been distributed in all 50 states. Tucson is the 60th launch of The Foundation for Advancing Alcohol Responsibility’s latest campaign. For more information about the program, log onto The Foundation’s Web site at www.responsibility.org. Launched in 1991, The Foundation for Advancing Alcohol Responsibility is funded by America's leading distillers. The Foundation's mission is to promote responsible decision-making regarding beverage alcohol and discourage all forms of irresponsible consumption through education, communications, research, law enforcement and other programs. For more information on the Foundation, log onto www.responsibility.org.
Contact: 
Leslie Kimball
The Foundation for Advancing Alcohol Responsibility
202-425-5423