WASHINGTON, DC—In an effort to save lives and prevent Americans from driving drunk during the upcoming Fourth of July holiday, The Foundation for Advancing Alcohol Responsibility will distribute an informative and interactive online campaign on its website, www.responsibility.org, and through social networking sites. The Foundation for Advancing Alcohol Responsibility is a national not-for-profit organization dedicated to fighting drunk driving and underage drinking and funded by the following distillers: Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA; Sidney Frank Importing Co., Inc.
There were 491 people killed in traffic crashes over the Fourth of July holiday weekend in 2008, including 212 drunk driving fatalities accounting for 43% of all traffic fatalities during this holiday period (Thursday 6 p.m. to Monday 5:59 a.m.). Eighty-five percent of the alcohol-involved fatalities (a BAC of .01 or above) during the July 4th holiday involve a drunk driver with a BAC of .08 or higher and 64% of those fatalities involve a hardcore driver with a BAC of .15 or higher.
“In advance of the Fourth of July holiday, a time when drunk driving crashes escalate, I encourage Americans to join The Foundation for Advancing Alcohol Responsibility’s efforts to fight drunk driving,” said Susan Molinari, Chairman of The Foundation for Advancing Alcohol Responsibility. “Please visit our website, www.responsibility.org, to watch our holiday “e-card” and send it along to your friends, encouraging them to do the same. Please help us save lives this Independence Day.”
The Foundation for Advancing Alcohol Responsibility’s online campaign will inform visitors of the alarming number of alcohol-involved traffic fatalities that typically occur over the July 4th holiday weekend. The microsite will highlight traditions of the 4th of July weekend ranging from drunk driving crashes to fireworks to blueberry pies to baseball games. While highlighting the ways Americans celebrate their freedoms, the e-card will inform the user about how the tradition relates to drunk driving. For example:
•The annual Boston Pops Fireworks display is 30 minutes long. In that time, one American will be killed in a drunk driving crash during the Fourth of July Holiday.
• The longest Major League Baseball game ever played was eight hours and six minutes long. In that time, 19 Americans will be killed in drunk driving crashes.
• The recommended time to tour the Statue of Liberty and Monument is two hours and thirty minutes. In that time, six Americans will be killed in drunk driving crashes.
The intention of the online campaign is to not only remind individuals not to drive drunk but to motivate individuals to raise awareness by forwarding the e-card to friends through social networking sites.
To learn more, visit www.responsibility.org.
Erica Moulton, The Foundation for Advancing Alcohol Responsibility
(202) 637-0077 or MoultonE@responsibility.org