DENVER, CO—Today, attorney General John Suthers (R-CO) joined The Foundation for Advancing Alcohol Responsibility to bring Ask, Listen, Learn: Kids and Alcohol Don’t Mix to students at West Middle School in Greenwood Village. The Foundation for Advancing Alcohol Responsibility created an interactive, physical fitness activity that builds on the existing Ask, Listen, Learn program and encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The initiative is based on research by Harvard Medical School’s Dr. John Ratey, showing that for a person’s brain to function at its peak; the body needs to move. The interactive activity, as well as a supporting website, encourages kids to live a healthy lifestyle. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.
“It’s important that kids understand that the choices they make today—good or bad—will have a lasting impact on their lives,” said Attorney General Suthers. “I’m proud to participate in the creative work the Ask, Listen, Learn team is doing to engage children in the sometimes challenging discussion about the benefits of a healthy lifestyle and the hazards of underage drinking.”
Ralph Blackman of The Foundation for Advancing Alcohol Responsibility added, “According to the National Survey on Drug Use and Health, nearly 16% of 12 to 14 year olds report they have consumed alcohol in the past month. Our Ask, Listen, Learn program has the potential to further reduce these numbers, as half (49%) of 12-14 year olds believe alcohol education has made a difference in the decision they have made regarding alcohol.”
“We are thrilled The Foundation for Advancing Alcohol Responsibility was able to bring their Ask, Listen, Learn program to West Middle School. Talking about the dangers of underage drinking with our youth is incredibly important and I have a feeling after today’s event our students will be asking to play the interactive activity a lot. I believe the more enthusiasm we can build around this important issue – saying ‘no’ to underage drinking – the smarter choices our students will make,” said Principal Dave Strohfus.
Developed over six years ago, Ask, Listen, Learn has already reached millions of parents, kids, and teachers around the country. Ask, Listen, Learn’s new initiatives include:
Asklistenlearn.com encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking” by offering kids interactive and educational games and videos.
- Any kid can become a member of the Ask, Listen, Learn Team by taking a pledge to make healthy choices.
- Ask, Listen, Learn utilizes role models such as Speed Skater Apolo Anton Ohno and professional track stars Tyson Gay and Lolo Jones as “SuperStars.” Ask, Listen, Learn Team members will be encouraged to read Questions and Answers from SuperStars to learn how elite athletes dealt with peer pressure as they were growing up. SuperStars will encourage kids to make responsible decisions and live a healthy lifestyle.
The Foundation for Advancing Alcohol Responsibility
The Foundation for Advancing Alcohol Responsibility, which has been at the front of the fight against drunk driving and underage drinking since its inception 20 years ago, is a national not-for-profit organization dedicated to fighting drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam Global Spirits & Wine, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; Pernod Ricard USA; and Sidney Frank Importing Co., Inc. Headquartered in Arlington, Virginia. The Foundation for Advancing Alcohol Responsibility is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The Foundation for Advancing Alcohol Responsibility develops and implements innovative programs and public awareness campaigns and promotes action through strategic partnerships. Established in 1991, The Foundation for Advancing Alcohol Responsibility’s initiatives are highlighted on its website at www.responsibility.org.
MoffattD@responsibility.org or (202) 637-0077