Jul
02
2008
WASHINGTON, DC—The Foundation for Advancing Alcohol Responsibility is pleased to announce the relaunch of its website: responsibility.org. The Foundation for Advancing Alcohol Responsibility is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The redesign makes the website easier to navigate and provides helpful and informative content on The Foundation for Advancing Alcohol Responsibility’s important mission.

The Honorable Susan Molinari, Chairman of The Foundation for Advancing Alcohol Responsibility, added, “I’m excited about our new website as the redesign of current content and the ongoing addition of new content and features will welcome new visitors and will encourage visitors to return often.”

The newly revamped responsibility.org highlights The Foundation for Advancing Alcohol Responsibility’s effective, evaluated, and award-winning initiatives such as Ask, Listen, Learn: Kids and Alcohol Don’t Mix; Alcohol 101 Plus; Hardcore Drunk Driver Project; and Girl Talk: Choices and Consequences of Underage Drinking.

The Foundation for Advancing Alcohol Responsibility continues to operate on the idea that collective action can have a greater impact than individual efforts. As such, responsibility.org features The Foundation for Advancing Alcohol Responsibility’s strategic partners with whom we work to implement our efforts and further our outreach including Nickelodeon, Ad Council, National Judicial College, International Association of Chiefs of Police, the Julie Foudy Leadership Academy, and the National Middle School Association.

The Foundation for Advancing Alcohol Responsibility website welcomes visitors to:
See Our Work – contains information about The Foundation for Advancing Alcohol Responsibility’s initiatives to fight drunk driving and underage drinking; includes case studies on how programs are developed and evaluated. This section also includes information on our Public Awareness campaigns in a blog-style including recent partnerships and outreach.
Learn the Facts – contains up-to-date statistics and research including information on drunk drivers specifically including hardcore drunk drivers; state-specific alcohol-related traffic fatality data; youth drivers; binge drinking; college drinking; gender differences; underage consumption; where youth obtain alcohol; and more.
Get Involved – encourages parents, teens, law enforcement, educators, judges, public officials, insurers, health care professionals and private citizen organizations to get involved in the fight against drunk driving and underage drinking.

The Public Policy section of responsibility.org provides visitors with The Foundation for Advancing Alcohol Responsibility’s current drunk driving and underage drinking prevention countermeasures and policy initiatives which are then implemented at the state and federal levels and are also made available as resources to the general public. This section also contains information about pending drunk driving and underage drinking legislation.

The Media Center contains The Foundation for Advancing Alcohol Responsibility’s latest press releases, PSAs, videos, and photos. The Media Center also features a daily news feed which compiles articles from media outlets relevant to drunk driving and underage drinking. Users can subscribe to an RSS feed of the daily news clips as well as an RSS feed which includes updated stats and research, public awareness initiatives, and new programs.

About The Foundation for Advancing Alcohol Responsibility
The Foundation for Advancing Alcohol Responsibility is a not-for-profit organization dedicated to fighting drunk driving and underage drinking and is funded by distillers including Bacardi U.S.A., Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Future Brands LLC; Hood River Distillers, Inc.; and Sidney Frank Importing Co. Inc. Headquartered in Arlington, Virginia and chaired by Susan Molinari, The Foundation for Advancing Alcohol Responsibility is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol. The Foundation for Advancing Alcohol Responsibility develops and implements innovative programs and public awareness campaigns and promotes action through strategic partnerships. Established in 1991, The Foundation for Advancing Alcohol Responsibility’s initiatives are highlighted on its website at www.responsibility.org.

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Contact: 
Erica Moulton
The Foundation for Advancing Alcohol Responsibility
(202) 637-0077