Nov
17
2003

Santa Rosa, CA —  Lt. Steve Donica of Santa Rosa Junior College campus police and Sgt. Dave Houts, of the Cotati Police Department, joined The Foundation for Advancing Alcohol Responsibility, a national not-for-profit organization funded by America's leading distillers and committed to fighting drunk driving and underage drinking, to showcase a national public education and awareness campaign at the Santa Rosa Junior College today. The national bilingual effort is a response to recent research demonstrating that seven out of ten adults report that they do not know the Blood Alcohol Concentration (BAC) limit for driving in their own state.

Alcohol-related fatalities in California are on the rise. In 2002, there were 1,611 alcohol-related deaths in our state, and 289 of those were among youth under 21, an increase of over 19 percent.

"I'm grateful The Foundation for Advancing Alcohol Responsibility has come to Santa Rosa Junior College to educate our students about the dangers of drunk driving. The Blood Alcohol Educator is part of our ongoing effort to battle this problem on campus," said Lt. Donica. "The BAE is an innovative tool that teaches people how alcohol can affect their individual blood alcohol level and effectively save lives."

At the heart of the educational campaign is the Blood Alcohol Educator (BAE) CD-ROM, a credit card sized CD-ROM in both Spanish and English that educates the user on how alcohol affects their BAC level. Highlighting the campaign is a colorful van dubbed the Blood Alcohol Educator (BAE) that is traveling the country to distribute the CD-ROMs. In almost five years' time, the project has evolved into a successful national tour. To date, the BAE Van has traveled to 44 states and the District of Columbia — a total of over 200,000 miles.

The user-friendly vehicle converts into an interactive cyber-café that includes three computer terminals which allow visitors to use the BAE CD-ROM to estimate their BAC level based on sex, weight and the type and number of drinks consumed at the BAE CD-ROM's virtual bar. In addition to reflecting a person's BAC level, the CD-ROM includes a virtual clock that demonstrates how long it will take for an individual's BAC level to return to .00.

"Driving across the country in the BAE van provides us with a personal approach to educating Americans," said Dana Fudurich of The Foundation for Advancing Alcohol Responsibility. "We hope this grassroots educational and awareness campaign will maximize its impact and reduce the distinct awareness gap among Americans of what BAC laws are and how the law affects individuals differently. Additionally, we at The Foundation encourage everyone to log onto our website — www.b4udrink.org — to download the BAE CD-ROM."

Contact: 
CONTACT: Leslie Kimball
The Foundation for Advancing Alcohol Responsibility
202-637-0077
via email