Aug
12
2014

Washington, DC --  Today the Foundation for Advancing Alcohol Responsibility (Responsibility.org) released a new gaming app, “Grab the Goodies,” at a time when parents are looking for new ways to keep their kids learning and entertained at the same time. The launch builds on the recent trend highlighted by the CDC study which reports that fewer high school kids have had their first alcoholic beverage before age 13.

Grab the Goodies” is an interactive educational application with distinct learning outcomes, and is one of the new ways parents (and teachers) can use technology to deliver important learning experiences to their kids. This educational app, developed by Responsibility.org and the George Mason University’s Simulation & Game Institute, enables kids (ages 6-9) to learn about the negative consequences of underage drinking and empowers them to make healthy lifestyle decisions.

“Using games and apps for educational purposes is growing, not just among kids but with adults, too” said Dr. David Anderson, Professor of Education and Human Development at George Mason University, Fairfax, VA. “Responsibility.org’s new app is a very helpful resource for parents and kids to engage actively together to fight underage drinking.”

“We know alcohol consumption by underage youth has declined for more than a decade, but there is still work to be done,” said Ralph Blackman, President and CEO of the Foundation for Advancing Alcohol Responsibility. “For nearly 25 years, we’ve produced effective and fun ways to engage parents and their children and enable them to start the conversation about the dangers of underage drinking”. This app is yet another tool for parents to use to encourage their kids to make responsible and healthy decisions.

“Grab the Goodies” is part of the Ask, Listen, Learn program, which provides kids, their parents and their teachers with information and tools to talk about underage drinking in an approachable way.

The app releases on August 12th and is available on both the Apple and Google Play app stores.

About Ask, Listen, Learn

Ask, Listen, Learn is the most widely distributed alcohol education program of its kind. Ask, Listen, Learn’s initiatives include Asklistenlearn.com, a website that encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking” by offering kids interactive and educational games and videos. Kids can read about positive role models and take a pledge to make healthy choices. Parents and educators are also encouraged to visit the site for tips on how to facilitate these conversations on how to talk with kids about underage drinking. Ask, Listen, Learn is also on Facebook, Twitter, Instagram and Pinterest constantly promoting a healthy lifestyle message.

About The Foundation for Advancing Alcohol Responsibility

The Foundation for Advancing Alcohol Responsibility (Responsibility.org) is a national not-for-profit that leads the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam-Suntory, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA. For more than 23 years, Responsibility.org has transformed countless lives through programs that bring individuals, families and communities together to guide a lifetime of conversations around alcohol responsibility. To learn more, please visit us at responsibility.org.

 

Contact: 
Fadi Seikaly -- 202-637-0077