With information coming at kids from all angles and devices, it’s critical that conversations not only start early and happen often, but that they also continue as kids grow—the topics and complexity of them growing as well. We want families to talk early, talk often, be healthy, stay connected, and feel safe.
Since 2014, we have kept our finger on the pulse on life with kids in an effort to meet parents where they are. With that in mind, we assemble a team of parenting influencers and arm them with information about modeling responsible behavior and talking to their kids about alcohol to prevent underage drinking.
The goal of this team is to empower other parents and caregivers to be confident about their own decisions regarding alcohol, model healthy, balanced behaviors, and create a foundation for starting conversations with their kids starting at an early age.
We also know, however, that not every conversation is about alcohol, so conversations about safety, peer pressure, situational awareness, mental health, and mindfulness are also addressed by the content creators.
Our content creation team, both past and present, have discussed every topic from the first time you’re caught off guard when your kids might ask “can I have a sip of that?” to when they’re faced with peer pressure as tweens or teens. These stages of parenting are nuanced, and each parent has their own take for their own family. Read their stories to prevent underage drinking.