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#TalkEarly – Read More

By joining forces with influential parenting bloggers, #TalkEarly inspires conversations between parents and friends and provides parents with the tools to lay the foundation and continue the dialogue with their kids for years to come. We want families to talk early, talk often, and be healthy.

In 2014, we engaged in an ongoing tracking study of parents with children between ages 6 and 17 about alcohol and the #TalkEarly program. The goal of the research is to better understand the conversations between parents and their children concerning alcohol – what topics are discussed, how often conversations take place, and what influences parents’ decisions to talk with their children.

We’re still in the thick of this research, but we have learned some things about how parents talk with their kids about alcohol and other topics that can be tough for parents to navigate. For instance, households with teens, including large families, are more likely to talk about the dangers of underage drinking. At the same time, families with tweens are more likely to talk about drinking on special occasions. And, in every case, discussions happen more frequently with older aged children despite the fact that parents reported the average age they believe they should start talking with their kids about alcohol is 9.7 years old.