We Don’t Serve Teens

We Don’t Serve Teens is a campaign dedicated to preventing the access of alcohol to those below the legal drinking age. Developed in 2006 in partnership with the FTC and supported by industry partners including manufacturers, distributors, and wholesalers of beer, wine, and spirits, control states, and other associations and organizations, We Don’t Serve Teens is committed to reducing underage drinking and never serving, supplying for selling alcohol to anyone under the legal drinking age.

Underage drinking has reached record low levels.
The 2024 Monitoring the Future study found the prevalence of alcohol consumption among America’s youth continued a long-term decline that has taken place over the past two decades. Among teens in grades 8, 10, and 12 combined, the majority (67 percent) report they have never consumed alcohol in their lifetime. Over the past decade, the number of combined students reporting they have consumed alcohol decreased 27 percent, proportionally, and 59 percent from a record high of 80 percent in 1991. 

Together we must continue to work to keep alcohol out of kids’ hands and drive this number even lower, ultimately eliminating underage drinking. Show your commitment to never serving, selling, or providing alcohol to teens or anyone below the legal drinking age by taking part in this campaign along with your partners, suppliers, retailers, and customers.

TAKE ACTION in the following ways:

  1. Visit the official We Don’t Serve Teens website, which will lead you to access all of the available assets (add your own logo!).
  2. Use the We Don’t Serve Teens digital toolkit.
  3. Access the social media images and social messaging document for turnkey posts for all social media platforms specifically created for days such as
    • St. Patrick’s Day
    • Prom/Graduation
    • Spring Break
    • Thanksgiving
    • Winter holidays
    • New Years
  4. Add your name to our list of partners to show your support for keeping kids alcohol-free.

JOIN the We Don’t Serve Teens campaign.
Distribute your customized posters and materials, post on social media, speak to your contacts and colleagues at radio stations, news outlets, or sports venues about your commitment to help eliminate underage drinking by never serving alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.

Let us know when and how you are participating.
All participants and partners will be listed on the We Don’t Serve Teens website, and are listed below. Responsibility.org is hosting the campaign website, but we want all members of the industry are compelled to take ownership over their participation in the campaign and get involved. For questions about how you and your organization can support this campaign, please contact Erin Hildreth at [email protected].

Current Partners Dedicated to We Don’t Serve Teens

Supporting Organizations and Beverage Alcohol Industry Partners

Supporting State Retail Associations

Supporting Control State Retailers include:

      Community Partners

      Please contact Erin Hildreth at [email protected] with any outstanding questions.