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How do your conversations about alcohol usually begin?

  • A discussion between you and your spouse about who will drive home after dinner with drinks?
  • A warning to your teen as he heads out the door?
  • How about a plan for getting home safely after a happy hour with co-workers?

Conversations about alcohol happen everyday, and a key ingredient should be “responsibility.”  That is why we inspire a lifetime of conversations around alcohol responsibility. It’s not a one time thing. Since parents are the leading influence on their kids’ decision to drink or not to drink, these conversations must happen early and often, starting when your child is in elementary school, and continuing through middle school, high school, college, and beyond.

  • You know most kids don’t drink, right?
  • You know you can call me if your friends are drinking, right?
  • I’ll drive home tonight, honey, okay?
  • Let’s talk about the rules for using the family car, okay?

Why are these conversation starters important? Because when conversations around alcohol are up, underage drinking rates go down. Kids need to hear over and over that underage drinking is illegal. And that underage drinking and drunk driving is both illegal and dangerous.

We recognize that starting conversations about any serious topic can be tough. That’s why we’ve developed programs and resources for a lifetime, reaching kids, teens, college students, and adults of legal drinking. Read on to learn more.