Ask, Listen, Learn Brochure


Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, LearnBoth quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking.

Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.

Highlights from Youth Evaluation:

  • 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 86% said they would consider reading the brochure without the survey.
  • 81% said brochure made them think and 78% said it has a lot of important information.
  • 92% said mom is their number one source of information about alcohol.

Highlights from Parent Evaluation:

  • 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey.
  • 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol.
  • 66% said they would consider reading the brochure without the survey.
  • 88% said brochure made them think.

Ask, Listen, Learn Interactive Game

Our interactive game has also been evaluated. In 2010 TRU conducted an independent evaluation of the Ask, Listen, Learn: Kids and Alcohol Don’t Mix game among teachers and students. Both quantitative and qualitative methodologies were utilized to gauge students’ knowledge and awareness of the dangers of drinking alcohol prior to participating in the gaming activities, measure any increase in knowledge of these dangers after using the Ask, Listen, Learn game, and to understand how students and teachers rate this as an educational activity used in schools. 

The research results show the game effective in raising appear to be an effective means of raising awareness and knowledge of the dangers of drinking alcohol, as well as a fun way to learn the programs no underage drinking message as part of a healthy lifestyle.

Evaluation Highlights:

  • 84% report the games make me stop and think about the dangers of drinking alcohol.
  • 93% of students said they learned something about the dangers of drinking alcohol.
  • 64% said the games make me think about talking to my parents to learn more about the dangers of drinking alcohol.
  • 85% of students think this is a cool way to learn about the dangers of drinking alcohol.

Ask, Listen, Learn Scholastic Materials

Scholastic completed a quanitative pre- and post-assessment among students about the Ask, Listen, Learn (ALL) Scholastic classroom materials Reach for Success. Student surveys were administered by teachers in hardcopy or online; feedback from teachers was solicited via business reply cards or an online survey.

While participating students demonstrated a strong awareness of the effects of alcohol on judgment and overall health both before and after the ALL program engagement, the research findings revealed the program’s success in increasing the occurrence and frequency of discussions about alcohol awareness among participating students, both in school and at home, as well as growth in the students’ awareness of the facts surrounding underage drinking.  Student engagement with the Ask, Listen, Learn program provided an overall increase in student knowledge of the reasons for living a healthy lifestyle and saying “NO” to alcohol.  

Student evaluation of ALL Reach for Success:

  • 84% of students report discussing alcohol in school after engaging in the ALL program, a 19% increase; 77% reported discussing underage drinking at home on one or more occasions, a 6% increase.
  • 70% of students were aware that alcohol impacts every organ in the body, an increase of 24% prior to using the Scholastic ALL materials.
  • Post program assessments demonstrated a nine percent growth in students’ awareness that underage drinking can have a particular influence on a teen’s developing brain (90%) and body (82%).
  • 92% of students feel drinking alcohol underage is not part of a healthy lifestyle after their classroom participation with the ALL Reach for Success program.

Prior to utilizing the ALL Reach for Success program in their classroom two-thirds of teachers said they have not or do not currently teach about the dangers and consequences of underage drinking.  However, nearly all teachers believe it is important to teach students about underage drinking.

Teacher evaluation of ALL Reach for Success:

  • Over 90% of teachers found that this program has inspired further conversations about underage drinking.
  • 83% of teachers found their students learned a lot from the materials and activities.
  • 88% of teachers feel their students are a lot more aware of the dangers of underage drinking since engaging with Reach for Success materials.
  • 76% of teachers found the Reach for Success program to be extremely useful.