Nine out of ten (90%) American teens report that drinking is not worth the consequences it can cause.

Teen girls ages 15 to 17 are significantly more likely than their male peers to report drinking is not worth the consequences it can cause (97% and 88%, respectively). (Source: Responsibility.org, Opinion Research Corp, Caravan, February 2008)

When asked what worries them the most about drinking alcohol:

  • 39% of teens report getting in trouble with the law as their top worry.
  • 14% report they worry about getting suspended or expelled from school.

(Source: Responsibility.org, Opinion Research Corp, Caravan, February 2008)

If caught drinking, teens report that the foremost punishment that would stop or keep them from doing it again would be:

  • getting in trouble with the police/law (68%)
  • getting in trouble or suspended from school (55%).
  • getting suspended or kicked off the team/club (44%)
  • getting grounded (42%)
  • losing computer/Internet/IM (or Internet chat room) privileges (42%)
  • getting kicked out of the house (41%)
  • getting yelled at (37%)
  • losing allowance (33%)
  • and losing driving privileges (32%)

(Source: The Foundation for Advancing Alcohol Responsibility, TRU, Omnibuzz May 2003)

Nearly four out of five youth report they are not likely to continue to drink given the threat of punishment if caught drinking – a majority (52%) said the threat of punishment would deter them enough that they would definitely not continue to drink and 25% said they would probably not continue to drink. (Source: The Foundation for Advancing Alcohol Responsibility, TRU, Omnibuzz May 2003)

Unfortunately, the threat of punishment if caught drinking alcohol diminishes with age: 87% of 12 year olds say they would definitely not continue to drink, while only 50% of 13-15 year olds and 46% of 16-18 year olds are likely not to drink given the threat of punishment. However, the threat of punishment does resonant with today’s youth, as only 4% overall report they would definitely continue to drink.  (Source: The Foundation for Advancing Alcohol Responsibility, TRU, Omnibuzz May 2003)